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The Medici Effect: What Elephants and Epidemics Can Teach Us About Innovation

Frans Johansson




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 | #126233 in Books |  Johansson, Frans |  2006-10-01 | Original language:English | PDF # 1 |  8.00 x5.25 x.75l,.53 | File type: PDF | 207 pages

||1 of 1 people found the following review helpful.| Seek out the intersection of unrelated ideas|By Alex W White|“The book provides a lively, almost breezy, introduction to creativity, innovation, and the interplay of ideas, disciplines and practices. It’s hard to imagine that people could read it without finding themselves sparking new ideas and, perhaps even more important, coming up with easily applicable methods

Why do so many world-changing insights come from people with little or no related experience? Charles Darwin was a geologist when he proposed the theory of evolution. And it was an astronomer who finally explained what happened to the dinosaurs.

Frans Johansson’s The Medici Effect shows how breakthrough ideas most often occur when we bring concepts from one field into a new, unfamiliar territory, and offers examples how we can turn the ideas we discover...

You easily download any file type for your gadget.The Medici Effect: What Elephants and Epidemics Can Teach Us About Innovation   |  Frans Johansson. A good, fresh read, highly recommended.

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