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The Eureka Factor: Aha Moments, Creative Insight, and the Brain

John Kounios, Mark Beeman




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 | #604112 in Books |  2015-04-14 |  2015-04-14 | Original language:English | PDF # 1 |  9.42 x.91 x6.43l,.0 | File type: PDF | 288 pages

||5 of 5 people found the following review helpful.| Absolutely one of the best books on the neuroscience of creativity|By Lyle Walter|Absolutely one of the best books on the neuroscience of creativity. It's right up there on par with Dr Shelley Carson's book - "Your Creative Brain". And "Wired to Create" by Scott Barry Kaufman - these are my top three favorite books on the neuroscience of creativity.|4 of 4 people found the fol

In a book perfect for readers of Charles Duhigg’s The Power of Habit, David Eagleman’s Incognito, and Leonard Mlodinow’s Subliminal, the cognitive neuroscientists who discovered how the brain has aha moments—sudden creative insights—explain how they happen, when we need them, and how we can have more of them to enrich our lives and empower personal and professional success.
 
Eureka or aha mome...

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